I’m a creative and editorial director based in Los Angeles.
I’m also an award-winning writer.
A lot of my work lives in digital spaces.
I reconcepted all brand copy and messaging for the first round rebrand of Float, an exciting B2B start-up in the mental wellness space.
I’ve also created some cool stuff that gets printed.
As co-author and creative director, I worked with design expert and Emmy-nominated TV host of Netflix’s Queer Eye Bobby Berk to flesh out his unique take on home design.
Some of my (best) work never sees the light of day.
I wrote a few original comedy TV pilots during my time as a screenwriter in Hollyweird.
And TBH a lot of what I do can’t really be ‘shown’ on a website.
A lot happens behind the scenes when I’m coming up with a concept or creative direction.
But you should know that I’m a writer who thinks like a designer.
For this retail agency start-up, it became clear that the messaging hierarchy I uncovered should organically dictate the graphic infrastructure.
And that strategists love me because I speak their language.
What happens when the brief calls for a story-driven way to showcase breadth of assortment for a fast fashion brand that previously relied on mindless, music video-style spots?
