I’m a creative and editorial director based in Los Angeles.
I’m also an award-winning writer.
A lot of my work lives in digital spaces.
As the Editorial Lead, I oversaw the editorial direction, copy strategy and product story refresh for the global skincare brand’s hero product relaunch campaign.
I’ve also created some cool stuff that gets printed.
I was the creative director and co-author for design expert and Emmy-nominated TV host of Netflix’s Queer Eye Bobby Berk’s first book. (!!!)
I wrote a few original comedy TV pilots during my time as a screenwriter in Hollyweird, one of which landed me on the Blacklist.
Some of my (best) work never sees the light of day.
And TBH a lot of what I do can’t really be ‘shown’ on a website.
A lot happens behind the scenes when I’m coming up with a concept or creative direction.
For this retail agency start-up, it became clear that the messaging hierarchy I uncovered should organically dictate the graphic infrastructure.
But you should know that I’m a writer who thinks like a designer.
The brief called for a story-driven way to showcase breadth of assortment for a fast fashion brand that previously relied on mindless, music video-style spots.
