Role: Editorial Director

Lucky Brand reached out for editorial direction support on two of their seasonal campaigns. I delivered two seasonal copy + style guides - HOL 19 and SPR 20. Based on the assortment plan for each season, I concepted the overarching seasonal message and creative content direction along with riffs on their brand pillars, tone/voice guidelines, channel-specific direction and a copy starter kit for all of their content buckets

Deliverables

• Seasonal PR Statement

• Seasonal Message Brand Manifesto

• Brand Pillars

• Copy Tone - Personality Traits

• Gifting Archetypes (HOL only)

• Gift Guide (HOL only)

• Sample Taglines By Content Category

• Sample Taglines By Channel